1.1 Background of the Study
Entrepreneurship plays a critical role in driving economic growth and addressing youth unemployment in developing countries. Films, as a medium of mass communication, have the power to influence perceptions, shape aspirations, and inspire action (Okoye & John, 2023). In Jos South Local Government Area, Plateau State, where youth unemployment remains a pressing issue, Nollywood and other film industries provide narratives that highlight entrepreneurial success stories, resilience, and innovation. These narratives can serve as motivational tools, encouraging youths to pursue entrepreneurship as a viable career path (Ahmed & Ibrahim, 2024). By blending entertainment with education, films contribute to shaping entrepreneurial attitudes and promoting a culture of self-reliance.
1.2 Statement of the Problem
Despite the abundance of films with entrepreneurial themes, there is limited understanding of their impact on youths’ motivation to engage in entrepreneurial ventures in Jos South. Many youths face barriers such as lack of confidence, resources, and knowledge, which films might help mitigate by offering relatable stories and practical lessons (Abdullahi & Musa, 2023). This study seeks to explore how films influence entrepreneurial motivation among youths in Jos South.
1.3 Objectives of the Study
1.4 Research Questions
1.5 Research Hypothesis
1.6 Significance of the Study
This study offers valuable insights into how films can serve as tools for fostering entrepreneurial mindsets among youths. The findings will benefit filmmakers, educators, and policymakers in designing targeted interventions to promote entrepreneurship.
1.7 Scope and Limitations of the Study
The study focuses on the influence of films on entrepreneurial motivation among youths in Jos South Local Government Area, Plateau State.
1.8 Operational Definition of Terms
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